A well-known Polish entrepreneur. She began her career in communication, working as a manager at advertising agencies Leo Burnett and Havas, and then founded her own PR agency, Headlines Porter Novelli, which she successfully ran for 20 years.

In 2018, together with Beata Jarosz, she co-created Future Collars, a digital platform enabling individual upskilling and retraining for positions related to technology, which currently operates in five markets, including the United Arab Emirates.

Future Collars was recognized as one of the 20 best Polish startups by the “MyCompany” magazine, as “Digital Champion” by the Polish ICT organization in 2019, and as a “social impact startup” by ALK University in 2020. EVPA also acknowledged Future Collars as one of the top ten best social startups in Central and Eastern Europe.

Joanna initiated campaigns such as “Women in IT Career Day”, “Woman Update”, and the scholarship fund “Diversity in IT” to encourage women to pursue a career in the IT industry. For her work, she received many awards, including being listed by Forbes as one of the “100 Most Powerful Women in Poland” and winning the “Businesswoman of the Year” award in 2022. She was also mentioned as one of the “Most Influential Women” by several Polish magazines.