The main aspects of using technology in business are increased profitability and efficiency,” said Mihaela Tudor of the European Women’s Association, who is also the founder of the international PR & Marketing agency – TUDOR Communications, in a conversation with Future Collars during the 5th international edition of Women in IT Day.
In her interview with Future Collars, Mihaela Tudor emphasized that automation and digitization are essential for the survival of companies, although this process requires significant resources. While discussing the implementation of technology, she noted that the experience of companies can vary depending on their size, with smaller businesses having the opportunity for a more productive process with the right partnership and education.
During the conversation, Tudor highlighted the importance of women-led companies in the global economy, stressing that they are more sustainable and inclined to reinvest in communities. The European Women’s Association creates an ecosystem supporting women in entering and developing business on a global scale.
Future Colors: What are the main aspects of using technology in business?
Mihaela Tudor: The main aspects are greater profitability and efficiency. The path to automation and digitization is a resource-intensive process, but it is essential for the survival of a company. Technology crucially affects communication and work efficiency.
FC: Does the process of implementing technology have to be painful for companies?
MT: It depends on the size of the company. For large companies, it might be more painful. Small businesses, by choosing the right partner and educating themselves in this area, can make this process more productive for their business goals.
FC: What is the focus of the European Women’s Association?
MT: We focus on companies managed by women. Women should be more present in the global economy. Companies led by women are more sustainable and inclined to reinvest in communities.
FC: What support does the European Women’s Association offer?
MT: We have created an ecosystem that encourages women to enter into business and develop it on a global scale. We collaborate with governments, public institutions, companies, and investors to support women in business.
Insight into Technology and Business
As a speaker at the “Technological Platforms – Speed and Efficiency in Creating Business Solutions” debate, Mihaela Tudor focused on the importance of clear communication and education in building a brand, especially a personal one. She emphasized the need to use simple, understandable language when discussing modern technologies, highlighting the significance of a company’s credibility in the eyes of both customers and employees. Tudor also stressed the importance of a multi-dimensional approach to technological platforms, encompassing aspects from communication and education to security and scalability.
“In today’s digital era, where technology and communication are closely intertwined, building a strong personal brand is the key to success,” Tudor noted.
Tudor also led a workshop titled “Building a Strong Personal Brand in the World of Technology and Communication.” During these practical workshops, participants had the opportunity to learn about the key elements of an effective personal brand, particularly in the technology and communication industry; how to leverage their own achievements and experience to strengthen their market position. Additionally, participants acquired practical strategies and tools for managing crisis communication and promoting their brand in the media, which are essential for building a strong image in a dynamic business environment.
Mihaela Raluca Tudor is an entrepreneur and a PR specialist with over 18 years of experience. She is also a journalist and an expert in Personal Branding and Crisis Management. Tudor has conducted workshops for companies such as Deloitte and Oracle. Her PR & Marketing agency, TUDOR COMMUNICATIONS, has received numerous industry awards. In addition to her professional achievements, Tudor holds significant roles as the Vice President Global and the National Leader at the European Women’s Association. She is a member of the board of the British-Romanian Chamber of Commerce and part of the honorary jury of the Romanian Public Relations Association.
The 5th edition of “Women in IT Day 2023,” under the theme “Technology is changing the world before our eyes – be a part of this breakthrough!” was organized by Future Collars, in cooperation with EWA European Women’s Association and DIGITALEUROPE, as part of the Erasmus+ project. “Women in IT Day 2023” is a free online conference dedicated to women who want to consciously shape their career paths in IT. The event offers eight hours of an intensive program, including lectures, debates, meetings with potential employers, workshops, speed mentoring sessions, and a wealth of knowledge and inspiration.
The main goal of the event is to support women in the technology sector through education, relationship building, and mentorship. It features female leaders and experts from the Polish and European IT industry, sharing their knowledge and experience.
Future Collars, the primary organizer, is an online school for programming and digital skills, offering unique teaching methods. It is aimed both at individuals looking to change their career direction and enter the world of IT, and at companies seeking effective developmental programs for their employees.
WOMEN IN IT DAY 2023
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